Amex: Centurion WOW Email - Oxford Gift Card Offer

PREMISE

American Express is looking to stimulate Membership Rewards point redemptions with their Centurion members, and has proccured a rich offer whereby Centurion members can redeem 13,000 points for a $100 Oxford Gift Card, and receive a second $100 Oxford Gift Card for free, compliments of American Express.

As such, G+A has been tasked with developing an email communication to generate awareness and encourage redemptions. In order to accomplish this, we have set out to satisfy the following creative objectives:

1.  Engage with the notion of retail shopping
2. Capture the elegant nature and refined status of Centurion  
3. Showcase the rich, value-added offer