Janday Power Tools | Graphic Standards Manual

Janday Power Tools

Janday Power Tools is a company needing to establish a strong presence in the minds of their audience. A graphic standards manual helps organizations stand out and be remembered. This manual fuels recognition, amplifies differentiation and is essential in creating and building an effective corporate identity. Janday Power Tools posses the traits of power, high-performance, efficiency, innovation and durability.

The purpose of this project was to focus on the process and systems-based design of a corporate identity. Type, colour, imagery, font usage and all aspects related to a strong and memorable corporate identity system.

The Graphic Standard Manual covers:
- Identity development
- Final Visual Mark
- Black and White
- Corporate, Accent & Field Colours
- Primary and Secondary Typefaces
- Buffer Zone
- Size Variations
- Improper Usage
- Stationery
- Web & Mobile Applications
- Web Animation